Tiger Beer - The Asian Lager.
T.B. has always been challenging stereotypes. It is ardent, provocative and strident. T.B. is short-form for Tiger Beer as I am trying to be cool.
Tiger Beer normally uses street art to raise awareness about the plight of the Tigers. But in this case, this idea challenges the use of Instagram for art. The solution is to have an invisible interface where the more a person interacts with it, the more visible your virtual bartender it becomes yet, you can’t take a photo of it as it will disappear. So this really becomes a personal interaction without virality. Long term interaction brings in the use of a mobile app where you can gain points, earn rewards and customise your own T.B.